Mar 16, 2012
OUCH! Branding Can Hurt
I'm empty. Got nothing to give.
I'm sure most of you have been in this situation at one point or another in your blogging lives and can understand my dilemma. To fix it (me), I decided to ask my BFF for help. Little did I know she'd be chasing me with a branding iron, forcing me to see the real me and asking questions that only made me feel more and more lost. Not her fault. It's me.
You see, I'm eclectic.
While finding a brand should be simple, it's only made me discover how different I am from the rest of the world. According to BFF Ninja Extraordinaire, Ali Cross, I need to FIND myself, discover my target audience, figure out what I have to say to them and run with it. Make that my theme, my mantra, my platform. I'm to consider things I'm passionate about, subjects I like to study or teach and causes I support. Even my favorite color.
So here's what I came up with.
Not a dang thing.
I like all kinds of music, all kinds of movies. Every room in my house is decorated differently. Nothing in my life is theme oriented or done because I rock at a certain subject matter. My favorite color is WHITE. I have a white car, white iPhone, white kitchen and I love to decorated with the shabby chic white on white look. Sure, I love color and I have lots of it around my house, but I LOVE WHITE.
I once told someone I was mashed potatoes. No gravy. No butter. Nothing. Just plain mashed potatoes. I believe that more now than ever. They said to think of it as a blank canvas, that I could create myself over again. BLECK! I'm 49 years old. Starting over scares the crap out of me.
And as far as a target audience and message I want to leave my readers, well . . . I just like to tell stories. Of course I think about the readers, but I think more about the characters and where they choose to take the story than I do about leaving a message or moral behind. I just want to entertain, take them to a different place for a few hours so they can escape the humdrum of day to day life.
What am I passionate about? Good question. What are YOU passionate about? Have any ideas on how I can get out of this slump?